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Lance Armstrong: the endgame begins

Is it time for cycling to unhitch its wagon from the Armstrong legacy?

Words by Lionel Birnie

I don’t blame people for wanting to believe. Sporting heroes play an important part in the lives of so many. They offer an escape from the mundanity of the nine to five, make us feel that, no matter what difficulties we face ourselves, we can rally behind someone else’s quest to conquer the Alpe d’Huez of life.

Lance Armstrong understood that. He realised that if he stood for something, if he created something to believe in, people would follow him.

Armstrong had been diagnosed with cancer. Not only did he beat that disease, one that touches so many people directly or indirectly and so strikes a very real chord with all of us, but he came back and won the Tour de France. Not once but seven times. In a row.

It was a miracle. The sporting story of not just this generation but any generation. A Hollywood tale that wasn’t projected onto a silver screen but took place on the road – and you could go and watch. You could be part of it. You could yell in his ear and contribute in a small way to the drama.

What wasn’t there to like?

It was hardly surprising the sport of cycling and its authorities also rallied behind Armstrong. They saw the commercial success he had created, marvelled at the riches he attracted, and wanted to bathe in the trickle down.

And together we all allowed one man to dominate the sport, to its detriment. The Tour de France became the Tour de Lance. It was just a moderately amusing pun at first but soon it stood for more. No man is bigger than the sport, you say? Well, Armstrong came closest of all to being just that, certainly in the eyes of people who do not follow the season from Het Nieuwsblad to Lombardy.

A lot of people enjoyed it. But some did not. Some knew a little of what was happening and tried to speak up only to be trampled underfoot in the stampede to hail the chief.

He wielded power. He snapped and snarled at his foes, real and imagined. He chided Christophe Bassons and chased down Filippo Simeoni. Like a mafia don he selected a chosen few and cultivated them. They were granted access to tell ‘The Story’ and everyone else could trot along in their wake. Want to hold a contrary opinion? You’re wrong. You’re either with us, or against us. He inspired in some – many who should have known better – an obsequious need for approval. It was nauseating to watch at times. It still is.

As he was an atheist, it was odd to see Armstrong embrace this almost God-like status. There was even his version of The Bible – It’s Not About the Bike. The Bible didn’t manage a sequel. Armstrong did.

The Lance Armstrong story is so convoluted, so conflicted. It’s like a tightly knotted piece of string. Myth at one end, truth at the other.

And now it is unravelling so fast it is understandable that those who have held on so firmly to the myth end feel shaken and unsure. However, those who have wanted to get to the other end of the string are still a way from feeling vindicated because Armstrong continues to deny. You get the feeling that this one is going to go all the way.

Last year Floyd Landis got the ball rolling. Landis, who doped and was stripped of a Tour de France title, was easy to discredit. Armstrong and his PR strategist Mark Fabiani (insert your own comedy music here) planted the seed and Armstrong’s followers did the rest. It was the drinking, or the bitterness eating away at Floyd, or revenge, or a desperate need for money.

Like Greg LeMond and Betsy Andreu and others before and since them, Landis found that if you questioned the story, you had better brace yourself for some time in the stocks.

The supporters stuck by their man. Until someone close to Lance turns, this is all just BS, they said.

Tyler Hamilton, a man who rode himself into the ground for his buddy at the Tour de France in 1999, 2000 and 2001, alleged to the CBS News 60 Minutes programme that he and Armstrong used EPO, that he saw EPO in Armstrong’s fridge, that he saw Armstrong injecting it. Armstrong was quick to deny.

Tyler’s just desperate for a book deal, said Fabiani. And for a few hours some people bought that too. On Friday, I did half a dozen interviews with BBC Radio and in three of those interviews was asked by researchers or the presenter: “This is all to do with trying to sell a book, isn’t it?” Though we may look at Fabiani’s work as staggeringly unsophisticated, it works on the masses. It’s dog whistle PR.

Hamilton, who cheated and then lied about it for years, did have something to lose. His Olympic gold medal, won at Athens in 2004, shortly before he tested positive for a banned blood transfusion. Hamilton fought tooth and nail to keep that medal and he did so on a technicality. He had to reach next summer to pass the IOC’s eight-year statute of limitations and keep it for good. Now he will hand it back.

Armstrong Tweeted: “Congratulations to @eki_ekimov on his 3rd Olympic Gold Medal!!” That was a reference to his former US Postal Service team-mate, Vjatcheslav Ekimov, who was second to Hamilton in that Athens time trial. It appears Armstrong has no problem with titles being retrospectively stripped in such circumstances. Good to know.

You can question the wisdom of Hamilton choosing to speak to 60 Minutes and argue that it might have a detrimental effect on the outcome of the Food and Drug Administration’s investigation into doping in cycling, which centres on Lance Armstrong and the US Postal Service team.

But to suggest that Hamilton decided to talk because he has a book in the offing is stretching things. He was called to testify before the grand jury, where lies can land you in jail. Surely that’s a more compelling reason?

Yesterday’s mantra was that Hamilton, like Landis, is a cheat and a liar. He was lying then, so how can he be telling the truth now, goes the twisted logic.

Call us when someone really close to Armstrong starts to talk. Someone like Big George.

Tick, tock, tick, tock. Just 12 hours passed.

CBS News has now reported that Hincapie has testified that both he and Armstrong supplied each other with EPO and discussed having used testosterone, another banned drug, to prepare for races. Et tu Brute? Then fall Caesar.

Hincapie’s rebuttal on Twitter was so absent of any denial as to be earth-shattering. “I can confirm to you I never spoke with 60 Minutes. I have no idea where they got their information.”

He also said: “As I’ve said in the past, I continue to be disappointed that people are talking about the past in cycling instead of the future.”

On the face of it, that is a reasonable point even if the ‘move on’ brigade is largely populated by apologists and those who find confronting difficult realities troubling. But Hincapie is wrong. Who wants a future based on decades of lies?

Now is the time for cycling to unhitch its wagon from Lance Armstrong once and for all.

The sport will never iron out all its flaws, the crevices run too deep for that, but real progress can be made. This could turn out to be an opportunity to run through the sport with a leafblower, expelling the dead wood and allowing those with drive, determination and vision to construct a bright new future from what is a beautiful, glorious and heroic pursuit.

But it has to be done without the shadow of Armstrong looming large. To all intents and purposes his legacy must be reduced to nought. It must be seen for what it was. An era where the doping contest was the equivalent of an arms race. Take a look again at the top tens from every Tour de France, Giro d’Italia and Vuelta a Espana since the Festina Affair in 1998. Take a look at every stage winner. Strike through the name of every rider caught doping, or who has confessed, before or since. Then tell me I’m wrong.

The Festina Affair should have been our watershed. As laws were introduced across Europe and police forces woke up to the extent of the organised, criminal trade and traffic of drugs which were never intended to be used by athletes, cycling should have taken far greater heed.

Then, in 2006, came Operacion Puerto, the blood-doping scandal surrounding Dr Eufemiano Fuentes. Another chance for an amnesty, a truth and reconciliation session and a sensible, mature approach to the future offering athletes immunity for their past conduct as long as they embraced a completely clean future. Another chance was missed.

Now this should be the sport’s defining moment. But it will take courage and strong leadership and a desire from people who genuinely care for the sport’s future to make difficult decisions and stand by them.

Earlier this week Pat McQuaid, the UCI president, suggested that anyone who has been suspended or has confessed to doping be barred from running a cycling team. And on the face of it that sounds an extremely sensible suggestion. Let’s break the chain. Let’s prevent one generation of blatant cheats from becoming the encouragers and enablers of tomorrow.

But let’s hold on a moment and not throw the baby out with the bath water. Let’s give those who are capable of change, those with the courage to publicly condemn cheats and cheating a chance. That means bringing an end to the weasely culture of silence. They must band together, stand up and impose their will on the peloton, not simply hold their honorable beliefs under their breath. What on earth good does that do?


I covered my first Tour de France in 1999. It was exhilarating. Seeing the sheer scale of the event from the inside was extraordinary. But one thing always stuck in my mind and that was a brief introduction to David Walsh, a journalist whose work I had long enjoyed. Eagerly, I asked him who he thought would win. His reply was stark: “I’m not interested in who wins but in how he does it.”

This was in the aftermath of Armstrong’s positive test for a corticosteroid early in the race. The storm had quietened down after Armstrong had provided a back-dated Therapeutic Use Exemption form to authorise the use of a cream to treat a saddle sore, he said. Nevertheless, it was a positive test, which puts a dent in Fabiani’s much loved ‘Never Tested Positive’ defence.

Later in that race Armstrong won at Sestrière with a blistering attack – one L’Equipe said put the rider Sur une autre planète. The headline, in huge letters, couldn’t have been more loaded with double meaning.

As time went on, my own scepticism grew. There were murmurs of dissent but they were swept away by the tide of overwhelming interest in this miracle story. It’s true that Armstrong was good copy. He sold newspapers and magazines, he drove up interest in the Tour de France. After Festina, the Tour de France needed a ‘good news’ story and, for many, Armstrong provided it.

On a purely sporting level, I did not enjoy the way US Postal Service and later Discovery Channel subtly altered the way the Tour de France was raced. Their strangulation tactics in the mountains were boring. Together, they set such a fierce pace on the climbs that his rivals had no hope of attacking. They kicked the life out of the race to set Armstrong up for the grandstand finish. To the uninitiated this was great, exciting, racing. Panache writ large. My argument was that Armstrong’s reliance on one devastating attack and the long time trial every year was formulaic and dull. I wrote an article putting forward the point of view and experienced a minor backlash.

At times it felt like criticising Armstrong was akin to arguing that all children should be rounded up and drowned.

And the hoopla that followed every Tour win took the sport further away from some of the things that I identified in it as appealing. This was no dignified show of strength. Armstrong appeared to seize on perceived slights, turned them into a festering need for revenge and then ground his rivals into the dirt. Some people love that kind of thing, and that’s absolutely their prerogative. But it was not attractive to watch. He did the same with his detractors and accusers too. And that was even uglier to see. They were isolated and bullied and their voices were ignored, partly because of the risks involved.

What about Livestrong?

The most compelling defence from Armstrong’s most stoic and determined supporters is that his charity work transcends sport and will suffer a terrible blow should he take an almighty fall from grace. Whatever he did on the bike evaporates when put up against the tremendous good his foundation has done, says the argument.


There are plenty of other cancer charities that do excellent work (just as there are superb charities for other causes). It’s time to cut up the little yellow wristbands and donate a few pounds to one of the other charities.

Of course, it must be stressed that so far, the case against Armstrong consists of allegations which he entirely denies. His PR machine is formidable. But federal investigations don’t take PR into account.

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  • Pete Walker says:

    I thought the article started out promising, but soon turned into the familiar ‘no smoke without fire’ speculative rant of much anti-Armstrong journalism. I’m not a confirmed Lance supporter, but let’s wait and see what happens re. the legal process. But I can’t let the criticism of USPS / Discovery’s team tactics pass without comment. Lionel must have a very short memory – doesn’t he remember the ‘negative / formulaic’ tactics which gave Indurain five consecutive Tour de France wins in the years just prior to Armstrong?! That’s what tactics are all about, and if such a strategy is an effective way to win an event then please don’t blame teams for using it.

  • Jack Wanquetil says:

    Sat Sandhu, Livestrong,

    No offence guys, you’re actually touchingly naive in a way, but I think I’ll trust the word of anti-doping expert Michael Ashenden instead of you.

    Even Lance isn’t bothering to deny it now. Check out the NY Times story which quotes him as saying he’s not bothered by “news from the last century”.

    Pretty much conclusive, I’d say.

    But carry on in your bubble.

  • David says:

    Cycling has been run by Chemists for decades, what is used in most other sports as doping probably was used by cyclists 10 years prior.

    But ask yourself, when your kid says ” Dad I want to become a professional cyclist” will you encourage?

    Bottom line is remove cycling from the Olympics in all its forms. Remove the Tour de France for 5 years. Wait until this generation are gone and try and bring in a new breed. But without the amputations it won’t change

  • Jim Watson says:

    Shades of Festina. They all admitted it except Richard Verenque who finally confessed in court. When will the FDA guy get Lance under oath?

  • Simon Crisp says:

    Have to say, the thing that puts me off the whole ‘Did Lance dope’ story is the utter bile that seems to be the default setting for those arguing the case. It’s like watching children bicker, it’s quite pathetic. It’s never going to end anyway – if he’s proved guilty, the ‘haters’ (nothing sums the whole thing up as the quite pathetic attribution of supposedly insulting nicknames to one another by each side) will suddenly retract all the ‘we love uncle Jeff’ stuff and claim he’s been bought by the PR machine, the ‘fan-boys’ will say justice is done, and if he’s the guilty, then the opposite will happen.

    Cycling Weekly and Cycle Sport’s articles on Armstrong recently have been pathetic, seemingly more interested in an egotisitical need to try and make out that some how Armstrong is scared of their journalists and that this is somehow all their own doing then bothering to do any real journalism.

    It’s never going to end, and frankly, most of us are pretty bored of it anyway and beyond the point of caring.

  • Steven East says:

    I wear a yellow bracelet having lost relatives to a cruel cruel disease long before their time was due, I marvel at a man who has helped to raise not only millions of dollars but raise awareness of that disease.I rediscovered my previous lost love of cycling in 1999. I am certain I am not the only one.
    Evidence is one thing, speculation is another. The only evidence that will count is any admission from Lance, there is no other evidence that would not be ripped apart in Court, even if big George has made his own admissions, and that is a big if. Misappropriation of US taxpayers money is one thing but that wouldn’t justify the amount of money spent on the inquiry thus far.
    Lance won the TDF 7 years running that is a fact that can’t be denied, whether there is ever an admission or not.

  • Carl Boeger says:

    Lest we forget. In the American system of jusisprudence a defendant is considered innocent until proven guilty in a court of law. Lance is not even considered a defendant at this point. It’s interesting that Lance has not yet been charged with a crime despite all the months of investigation.

  • Matt says:

    These journo’s are all the same. If a sportsman has come good and got to the top of his game . Then let’s knock him down . For me , lance has done wonders for the sport . He has made the tour de France mainstream . But let’s all speculate and bring the sport into disrepute, and hopefully one day all the sponsors will pull out of cycling and the tour de France because it’s full of journalists who want to demolish the athletes . Remember , this guy ain’t a defendant and until he is …. ? The last question I have is , will all the journo’s write about Armstrong being found not guilty if it should go to trial ?? Of course ! Because in their own twisted minds they still won’t believe . move on guys

  • Brad Nichols says:

    I’ve subscribed to Cycle Sport Magazine for years, so I can say I like the magazine.
    At some point in time, for some reason, Armstrong apparently stopped talking to Cycle Sport, stopped granting interviews. Since then I’ve seen nothing positive about him in the magazine, especially from Ed Pickering. Jesus, the guy seems to HATE Armstrong!
    Here’s what I think about the whole Armstrong saga: I don’t give a sh*t! And I’m sure I’m not alone. It’s a waste of US taxpayer’s money and more bad than good will come from taking him down. The LiveStrong Foundation will go down the tubes along with all the jobs, and the inspiration he’s given people.
    Armstrong didn’t commit genocide or take down the economy. He rode a bike for crying out loud. A bike!
    Let it go…

  • tony woodcock says:

    :Lionel versus Lance! Lionel’s comments seem a pretty interpretation of the facts to me, but maybe I suffer the same “twisted” journalistic mind affliction. Lance’s impact on my sport seems to me to have huge similarities to Lehman’s on the banking industry, highly organised and hugely rewarding exploitation of all thats rotten in the system which all of us will have to pay for long term. I just hope that this time our governing body will have the guts to sort things out once and for all.

  • Stephen Krancevic says:

    It’s unlikely that Lance needed drugs. He had a strong team in a team sport. When he returned from retirement after 3 years, he finished third. Knowing he could do so well after his peak years, shows that he didn’t need drugs when he was in his prime.

  • GlynnJenno says:

    Fact 1 – Lance Armstrong is / was the most tested athlete on the planet

    Fact 2 – Not one positive test (do not harp on about cortisoid)

    Fact 3 – a lot of his blood and urine tests are still held(frozen) by the french authorities! despite repeated investigations including the retesting of these samples there no evidence that Lance doped

    Fact 4 – Lance is the best cyclist this planet has ever seen

  • le sloog says:

    Fact 5 – Er, ever heard of Eddy Merckx?

  • Harold Burdon says:

    What a pity that your magazine should be so desperate for readers that it can print such rubbish writing .

  • Trifit50 says:

    I was going to subscribe tonight, until I read this pathetic piece.

  • Jim Couch says:

    “Fact 1 – Lance Armstrong is / was the most tested athlete on the planet.”

    Many other cyclists were tested as much as Armstrong. Some of them admitted to using doping products later, even though they never had a positive test.

    Fact 2 – Not one positive test (do not harp on about cortisoid)

    Why not? It is on the banned list and other cyclists have received positive sanctions for it’s use. But then, they were not Lance.

    “Fact 3 – a lot of his blood and urine tests are still held(frozen) by the french authorities! despite repeated investigations including the retesting of these samples there no evidence that Lance doped”

    In 2005, 6 urine samples taken from Armstrong during the 1999 Tour de France were retested by the LNDD as part of a research project and were found positive for EPO.

    “Fact 4 – Lance is the best cyclist this planet has ever seen”

    Not even close. Perhaps the best Tour de France cyclist, but many other riders have surpassed his overall record by a large margin.

    Armstrong won 7 TDF, and no other grand tour for a total of 7.

    Jacques Anquetil won 8 grand tours total, Bernard Hinault won a total of 10, and Merckx won 11. And this is just grand tours, not the one day monuments of which Armstrong never won any.

    Merckx won nearly every other race he entered in 1971, and overall in his career as a profesional cyclist he won roughly a third of all the races he entered. Merckx still holds the record for most grand tour wins, most tdf stage victories, most career victories, most victories in a single season, most days in yellow in the tdf, and most victories in the classics. Armstrong does not even come close!

  • Duane Farnham says:

    I’ve never blogged before but felt compelled, having marveled at Lance’s accomplishments that help draw me into cycling 7 years ago.

    First off, great story and historical summary of a culture we should all be hoping vanishes for good. Be clear, history matters or we doomed to repeat it, so lets make sure it is accurate before closing the chapter.

    Which brings the second point, people are looking for publicly stated closure before moving on. Like learning a war hero was killed, it becomes unfinished business until the public tangibly morns via an internment or wake process. This still hasn’t happened, and no, innuendo isn’t a satisfactory proxy or we wouldn’t still be writing articles about it.

    Lastly, this sport, exercise and lifestyle is magnificent across all it’s dimensions. That said, it is struggling financially and will continue until it cleans itself up. Large multinational companies forgo sponsorships (like the one I work for) and will continue to distance themselves from the sport until it pervasively and systematically transforms itself. This sport deserves the stability and notoriety that comes with predicable sponsorship and advertising. Teams will stabilize and non-European countries will see a fan-based grow … all goodness for everyone!!!

    Baseball, football and other sports have moved beyond their historical low-points and cycling can to, but the world is craving public closure and New Age to dawn. With it will be prosperity for a sport so deserving.

  • Duane says:

    The author says we should forget Armstrong because it’s assumed he cheated but again provides no definitive proof. Isn’t this the same as the Lance-lovers that deny the existence of any inconvenient facts? Sounds like a case of pot vs. kettle with little or no added journalistic value.

  • Owen says:

    Well put Jim. I was a big Lance supporter, I still think he was an awesome TdeF winner. But, he won against people who doped, he has twisted the truth, he has had positive tests, his arguement about being the most tested is rubbish and no positive does not equal never doped! And as Lionel has said heattempted to trample anyone who got in his way for years. Sorry, but as much as I want to believe it’s pretty well inconceivable that he did it without doping. Wil he admit it, never. Should he lose his tour wins,no! Let’s put this to bed once and for all and move on. Hopefully with more honesty and transparency than we’ve had to date!

  • Tribesman says:

    “Fact 1 – Lance Armstrong is / was the most tested athlete on the planet.”

    During the period in question (99-05), I belive Marion Jones was the most tested athlete in sports.

    Remind me how many positives she had?

  • Phil Edel says:

    That there were never moments when you thought of the possibility of Lance using banned substances would be an understatement. But there was always a larger cloud of suspicion on successful riders. And Anquetil himself once admitted that without some help there, there is no way he could have done so many races. But back to Armstrong. When he came back after three years of retirement in 2009, he had nothing to prove. Doping was definitely a subject now widely debated, and everybody was waiting for him to make a mistake. Instead, he finished third at 37 years old, and didn’t test positive. Knowing that he was much more in the spotlight from a doping standpoint that year than during his first wins, it always made me think. Would Armstrong have jeopardized his whole career for a comeback that most likely was not going to add anything to his record? Wasn’t it much safer to just stay home? This is the argument that always make me at peace with the official version of seven clean wins.

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